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Teaching Strategies to Facilitate Fundraising

Janelle Cox

If you are looking for an easy way to raise money for your classroom or your school, then a fundraiser is the way to go.  The key to a successful fundraiser is to build student excitement and get them motivated to sell, sell, sell! The more your students sell, the more money you will make for your school.

Here are 10 teaching strategies to build student excitement so that your school fundraiser will be a success.

Teaching Strategies: Explain the Purpose of the Fundraiser

The first thing that you want to do is establish why you are having a fundraiser. Sit your classroom down and explain to them the reason behind it. For example, if your classroom is need of an iPad, tell them how the money will be used. Explain to them that you need an iPad so that your class can stay up-to-date with the latest in educational technology. If the sixth grade needs money to go on a field trip, then explain to them that the money will be used to take them on an overnight stay to Washington, D.C., so they can see what for themselves what they are learning in class. By setting a purpose, your students will have a reason to work hard to get that money.

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Teaching Strategies: Set a Monetary Goal

If it’s going to cost $500 for an iPad and your class would like two of them, let the students know, so they understand how much they need to sell in order to make the goal. By setting a monetary goal and telling students what that amount is, it will give them motivation to push themselves to reach it.

Offer Incentives

Incentives are extremely motivating to students, especially in elementary school. Most school fundraisers come with a built-in incentives program, but if you are doing one on your own then you need to be creative. You can offer a class party, a get out of homework free pass, or even a gift card for achieving the monetary goal.

Be Motivational

Help students get excited about the fundraiser by hosting a school-wide assembly or a class meeting. This is the perfect time to introduce the fundraiser, explain the purpose, set the goal, and tell them about the incentives for reaching the goal. Make sure that this kickoff event is epic. You can make it like a party with music, food, videos, and games to really get them excited about it.

Update them on Their Progress

About midway through the fundraiser, you should update them on how well, or how not-so-well the fundraiser is going. This update is crucial because if students aren’t selling anything, and you don’t think they will make their goal, then you must find a way to motivate them to sell more. You can give them a daily update or a weekly update, whichever you think will help sell more.

Give Daily or Weekly Reminders

Now you don’t want to sound like a nag, but it is important that you remind students and encourage them to sell their product. If students only have $200 more to go to reach their goal, then remind them of that. A little encouragement may be all they need to reach your goal.

Teach Them How to Sell

While most schools deter students from selling to strangers, you can still show them a thing or two about how to sell to the people that they do know. Teach students how to best communicate with others so that they will buy what they selling. Make sure that they know each product and how it works. You can even do a short mini-lesson on how to sell items. Divide students into small groups and give each group a product that they must try and sell their classmates. Have each group take turns pitching their product. This will give them some practice for their fundraiser.

The more excited and motivated the students are about the fundraiser, the better the chances are that your fundraiser will be a success. Keep students engaged and excited with these top tips and you may just have your best-selling fundraiser yet.

Do you have any tips for school fundraising that you would like to share? Please feel free to leave your ideas in the comment section below, we would love to hear them.

Janelle Cox is an education writer who uses her experience and knowledge to provide creative and original writing in the field of education. Janelle holds a Master's of Science in Education from the State University of New York College at Buffalo. She is also the Elementary Education Expert for, as well as a contributing writer to and TeachHUB Magazine. You can follow her at Twitter @Empoweringk6ed, or on Facebook at Empowering K6 Educators.

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